255 Hammersmith Road is currently a 10-storey office building located within Hammersmith Town Centre, on the corner of Hammersmith Road and Butterwick Way, and directly opposite Hammersmith Broadway.
The site was previously the headquarters for L’Oréal UK. However, L’Oréal have moved out as the building was no longer fit for purpose.
255 Hammersmith Road was first developed in 1975, and comprehensively refurbished in 1998, when L’Oréal moved in. It has remained largely untouched since.
Existing ground floor along Butterwick Way
The existing building
Sustainability sits at the heart of our application. We are committed to creating a new generation of ultrasustainable workplaces with integrated, freeuse community meeting spaces based on the very highest of ambitions around carbon reduction and positive social impact. 255 Hammersmith Road will be one of the most innovative office refurbishment projects in the UK, taking a 1970s building which currently has very high energy usage, to make the building achieve net zero carbon in operation.
The development of 255 Hammersmith Road will include the complete retention of the existing structure, whilst retaining and reusing the majority of the existing curtain walling frame and bringing up the energy performance of the façade in line with Net Zero Carbon energy targets. Careful energy modelling and overheating analysis has lead to the upgrading and re-envisioning of key parts of the façade to deliver a creative reuse project of architectural distinction, worthy of this key corner site and to bookend Hammersmith town centre.
No fossil fuels will be used in the building and a significant number of innovations will be adopted by the scheme. These initiatives include substantial solar electricity generation, low-carbon building materials, innovative construction techniques, and other initiatives to reduce both embodied and operational carbon. Our sustainability targets include:
In addition to the sustainability gains, we hope that you will agree that our plans significantly improve the look and functionality of the building.
Aerial view of the proposed refurbishment